“What’s the price?”
“You’re expensive!”
“Can you give me a deal?”
I’m sure in the years you running your business you have heard those questions and comments. I know I have! But here’s the truth, unless if you are THE lowest price ALWAYS (like Wal-Mart or Southwest Airlines), then don’t focus on price in your marketing campaign. The lowest price guys, will always be the lowest price guys no matter what – that is their story and they are sticking to it!
What is your story? If you aren’t the lowest price (which most businesses aren’t, by the way), then you have a unique story to tell. You need to shout your VALUE through your rooftops to your potential customers and tell them what is in it for THEM.
Our staff has led many businesses through this process successfully. You hear them on our stations daily. But if you want more proof, just ask. We are willing to give you a list of client references who will be happy to tell you about how we helped them discover their unique story, created a specific marketing strategy for their company, and now their businesses are getting results!
Ultimately, you choose the price to pay…What is worth more to your business in the long run? Being the lowest price guy who gets nickel and dimed? Or do you want loyal customers to know your worth before they walk through your door because they have already heard your story?
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