We all know how powerful electronic media can be. Sound stays in our brains forever. How many song lyrics do you know by heart (and you did not set out to memorize them), but sing along when you hear it on the radio? A recent test led by Arbitron and Entravision Communications showed improved audience reach on both radio and TV. Based upon the Denver, Colorado survey conducted in 2011, it showed that consumer usage patterns of television and radio complement one another. From 6am to 4pm, radio delivers 70-80% of the combined audience and television delivers 80% from 7pm-midnight. The survey also found that each of these powerful mediums delivers a distinct and separate consumer. So Mr/Ms. Advertiser, what does this mean for you? By utilizing both radio and television with recommended schedules and budgets, it can be an effective way to increase your consumer reach. Let us help you determine the best way to maximize your dollars $$.
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