By Kellie Lala
We all remember what we were doing or where we were on that horrible day in America’s history-September 11th, 2001. This year marks the 10th anniversary. Many marketers are struggling with the best way to connect with millions of consumers who will observe the day, without being insensitive. Let me ask you--what would you like to see from one of your favorite retailers? Special discount? Commemorative items free with purchase? Moment of silence at the exact time when the planes hit the towers?
The General Motors Foundation donated funds last month to increase support around the county for the 9/11 Heroes Run. Home Depot is working with the rock band "3 Doors Down" to kick off a “Celebration of Service Campaign” that will run through Veterans Day on November 11th. It supports service projects that improve homes and community centers where veterans live and receive services.
How will you remember those close to 3000 Americans lost on September 11th ten years ago? The thought still brings a tear to my eye and makes me proud that I live in this great country. God Bless America!
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