Cheap.
Nice.
Quick.
Pick two. Roy Williams has said that it’s impossible to offer all three. Good product quick = high price. Good product cheap = some inconvenience in getting it, some time invested. If you want cheap and quick, the quality must suffer.
My perspective on how I shop has changed. I’ve always been busy—at one point it was grad school, yoga, golf and slight case of workaholism. I thought I was busy, but I was a naïve fool. Now it’s the little girl shuffle, then work, with hopefully at least 20 minutes of hubby time in there each week. A week feels like a day. Every night when I wash my face before bed, I stare in the mirror and wish for one more hour in the day.
This isn’t a rant about me (sorry if it felt that way!). It’s an example of the internal rant of most parents. Thinking back to Roy: Cheap, nice or quick—pick only two. I’ll pay more for anyone who can save me time. Find a way to make it easier. Feel free to raise your price. I don’t mind. Profit all you want as long as I get another half hour to split between checking e-mail and singing “Itsy Bitsy Spider.”
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