By Kellie Lala
Have you ever gone to a music festival? Lots of great artists, fun party atmosphere and huge crowds of people! The concert industry suffered a huge decline in 2010 but this past summer’s festival season roared back. According to USA Today, gross revenue for the top 100 tours dropped 13% in 2009 with ticket sales 12% down. Consumers have shown that they crave that “smorgasbord” of bands that festivals provide but the downturned economy really hurt. I really wanted to go to the Train and Maroon Five show at the Iowa State Fair last month. What a great show it was bound to be! It was on a Thursday though and that does not bode well for work the next day. J
Multiple bands mean more value for the consumer. Brand loyalty from a band’s fan base helps drive that ultimate ticket purchase. Coachella Valley Music and Arts Festival in California sold out in a matter of days, even though the show was months away. Kings of Leon, Arcade Fire, Kanye West and The Strokes headlined a bill of over 150 bands. With our arena now closed in Cedar Rapids for renovations and the addition of a new convention space, we know that we must travel to the iWireless Center in Moline or the Wells Fargo Arena in Des Moines to see top artists. Treat yourself to a concert featuring your favorite band. Go ahead, Google them right now to see where they might be playing.
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