I'm Sellin' Radio Now....Who Would Have Ever Thought?

By Joe Drahozal, General Sales Manager

Who would have ever thought?  Actually, I’ve always been a big fan of both stations, way back to chasing Eliot (the late Eliot Keller was a founder of KRNA and general manager of Z102.9 and 1600 ESPN for many years) around pitching a great insurance message (blah,blah,blah), and telling him what I thought of his radio business.   Eliot was always nice to me, teaching as we ate lunch every so often.  Teaching, but not really teaching in a traditional way as far as I knew (Eliot knew that’s the best way for me to learn).  Looking back, I learned a lot.
 

Radio is magic …….it really is.  Similar to airline flight……..magic!!   Nobody really knows how it works.  You turn on the radio…and, magic!  There it is - interesting, fun, informative, relevant information and Today’s Hit Music.  How cool is it to be involved?  Very cool.  And as far as airline flight, I don’t know……thrust and drag?

So how do you use this magic to help others?  Easy – how do you do anything well?  You believe in it.  It’s that simple.  Many say it’s passion.  Is it?  I say no.   Passion is reserved for helping family, friends, and for solving difficult problems.

Believing in something and wanting to do it well is nothing more than effort and caring.  The groundwork for doing radio well was laid here 35 or so years ago, by people way smarter than me. Believe in and care about what you do, give effort – and success follows.

So, I’m now in the business of teaching others how to use the “magic” to make their businesses grow.  Let me know if I can help.