By Chris Law
People go where they are invited. Makes sense huh? How often do you drop in on even good friend uninvited? It's not really any different for your potential customers. If you aren't extending an invitation chances are someone else is and the people? They go where they are invited. Firehouse Sub's (an East Coast based chain) realized the benefits of inviting customers to stop by during the depths of the recession. You can read all about it here.
The good news is the recession is over and people are indeed spending money again. The bad news for some local businesses is they aren't necessarily spending it in the same places they did pre-recession. The last two years have altered buying habits of many customers and unless they are invited to make a change their habits just might become permanent. Perhaps it's time to send an invite their way?
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