Like it or not, social media is here to stay. And the “like it or not” part isn’t that important. What IS important is that your customers like it.
Like many I walk a fine line when it comes to social media. On one hand it has the power to reach people more quickly and impact behavior ways that would have been unimaginable just a decade ago. Its power and potential seem limitless, and in some cases frightening (see Egypt
On the other hand some of it seems so... invasive. Does anyone really care about what Ashton Kutcher had for breakfast? (As of this morning more than 6.4 million people evidently do) And Earth to Wesley Johnson, you drove me bonkers in high school physics and we haven’t spoken in 18 years. What makes you think I want to be your Facebook friend now? (Apologies to Wes if he’s reading this).
All that said what IS important is that our customers like and use social media. If they are there then we need to be there to. The question isn’t really should we be, but rather where should we be? Wikipedia claims there are over 200 well known and reputable social networking/media sites so clearly trying to be everywhere just isn’t feasible. Here is an article that might help you narrow down that list a bit.
Titled “Nine Social Networks Your Business Should Be Using” it does a nice job of breaking down some of the many opportunities out there. Do I believe everyone who reads this should be using all nine? Maybe not (there are business benefits of getting a full night sleep once in a while as well) but I think it’s a good place to start.
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