Mobile Media Consumption on the Rise.

By Kellie Lala

Everywhere you look you see people on their phones.  More and more of those are the fancy Smartphones.  

According to comScore (2/14/2011), there are some important mobile trends that surfaced in 2010.

*Smartphone adoption increased in both the United States and Europe by over 10%. 

  Those numbers are now 27% in the US and 31% in Europe.

*Nokia is #1 in UK, Germany, Italy and Spain. 

  Samsung took the top spot in US and France. 

*36% of mobile Americans and 29% of Europeans searched the web on their device.

*In 2010, mobile users accessed a social networking site at least month via their

  mobile device. 

  

So what do all of these statistics mean to you as a business owner.  Your customers are becoming more mobile and have a tremendous amount of information at their fingertips 24/7.  Your website, advertising and social media should be up to date, full of content that your prospects and customers find of interest and your merchandise or service should remain a front runner in your industry.  That is a tall order when you work in your business every day. Where do you find the time?  You should surround yourself with experts in their field to support your efforts.  Work with these experts to build trust and have them help to support your business.  As more subscribers use their mobile device to access the web in 2011, it is essential that you stay on top of reaching these consumers.