By Julie Hein
Well, we all love and love to hate social media. In this article by CNN, apparently about a quarter of FB users need a break, compared with only 3% who plan to spend more time there. But 67% plan to spend about the same amount of time. I think all of us who use FB have experienced moments of great connection as well as hours of annoyance when checking our feeds. Friends that don't like people like me--but I didn't know that before they posted--apparently 20 years of friendship IRL (in real life) doesn't reveal everything! That may be the price for rekindling connections that are now treasured. (But, do we really need to know every time you go to Starbucks?)
How do you engage, talking and listening, to make your followers experience one that they look forward to? How much time do you spend? Is it something you delegate or handle yourself? Facebook can be a useful tool to connect with your evangelists and give them additional information and an even stronger relationship with you.
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