Bazooka!

By Kellie Lala

 

As a kid, I loved getting Bazooka bubblegum and reading the comics.  The sugary gum didn’t last long and sometimes you needed 2 pieces but still a fun treat.  Last year, the 66 year old Bazooka Joe replaced  it’s miniature comic strips with quizzes and brainteasers that direct kids to digital content.  How things change….  Have you updated something in your business to become more relevant to a new demographic of consumers?  Sometimes we all need to reinvent ourselves to stay hip, admired or top of mind.  Think of brands that do a really good job of that.   In my opinion, Apple leads the way.  New models, new applications and new technology makes them the king of the hill.  Amazon, American auto makers and Pepsi (every year there is a couple of new products/versions of their tried and true Pepsi or Mt. Dew brands) also strive to remain relevant.  If you are interested in finding out how you can become top of mind, give me a call.  I would love to share my knowledge with you.  Bazooka!