"Don't Be Afraid To Go Outside the Box!"

 

By Chris Hanson

Don’t you love it when an idea comes together? To me it’s almost like watching a baby being born. Ok, maybe not THAT cool but don’t you love that moment of excitement when after weeks, or even months, of planning something that started out as an idea develops into a plan that is then implemented. To me, that is very exciting!

One of the things we challenge ourselves with at KZIA & KGYM is to dare to be different on behalf of our clients by offering them outside the box ideas. During a recent meeting with one of my clients they expressed an interest in doing something to promote their hot tubs around Valentine’s Day. So, I got to thinking….

What I came up with was combining a hot tub promotion with an event that our station Z102.9 already had on the schedule, the JIF and the Choosy Lovers Ball. I mean, who wouldn’t love to have a hot tub, complete with models in swimsuits, right in the middle of a packed bar during a concert? I proposed the idea to the client and they loved it. And so, the idea was adopted and successfully implemented a couple of weekends ago to the delight of the crowd and, not to mention, the client.

Sometimes advertising can seem nebulous, but if you stick to the tried and true method of delivering a consistent message with frequency over an adequate period of time, you will achieve top of mind awareness.  And, if you really want to kick it up a notch, don't be afraid to go out of the box every once in a while.  The results might just blow you away!