By Kellie Lala
We have all heard that in sales you need a :30 second elevator speech. What’s that you ask? If you were riding in an elevator and someone asked you what you do, you have roughly :30 seconds to tell them. This message is a powerful tool to have in your tool box as it engages the other person and who knows, they could be your next big customer.
In Jeffrey Gitomer’s “Little Black Book of Connections” he talks about the :30 second commercial. He says that the key is “engagement”. Be sure that at the end of the :30 seconds they know what you do. Be proud of what you do, say it with conviction and throw in a bit of enthusiasm. If they show an interest in starting up a conversation with you after you deliver your message, you can then ask them questions and be a good listener. All of this can lead to getting an appointment, developing a new relationship and better yet-a new customer.
Want to see some examples of personal commercials? Go to Jeffrey Gitomer's website, register if you are a 1st time use and then enter the word EXAMPLES in the GitBit box. Start today and own it! Happy Selling!
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