10.27.2010

MAXIMIZING YOUR LOYAL CUSTOMERS



How do you get your loyal customers and advocates who love you talking about you more? Consider these ideas on how to get these advocates to help your business.

1. Create a Fan Club – Formalize an official fan club where you send your fan club "Fans Only" offers or even send them gifts.

2. Bring them to Your Store or Place of Business – Get to know them! Why not have a mixer where you invite them to your work to meet employees that work for you. People want to get to know who they are advocating so it’s important to put faces with names.

3. Early Deals – If you know you will be having a huge sale, why not reach out to your advocates a week or two earlier and give your deals to your VIP’s

4. Give them Schwag – Your loyal customers are going to likely use or, better yet, wear things with your logo on them. So if you got it, send it.

5. Thank Them – When an advocate has said something nice about you, why not send them a note? Sometimes a simple thank you goes a long way.

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