Sticking with the Plan When Things Get Tough- It's the Formula for a Healthy Business

Call it the February fizzle.

 

The motivation to follow through on those New Year’s resolutions is waning.  The thought of battling -30 degree wind chills at 5 in the morning to sweat at the gym can no longer compete with the idea of hitting the snooze alarm.

 

Results are marginal at best, at this point-- and it is easy to question if all of the effort is worth it.

 

So often times, what happens to those morning workouts?  They stop.  Those six weeks of improvements are lost.  Right back to status quo. 

 

Effective branding is like anything else worth going after in life.  There is no magic pill.  It takes a plan, and then the discipline to follow through with the plan, even if things get uncomfortable.

 

Roy Williams,  one of the great minds in advertising, calls the first 6 to 13 weeks of any advertising campaign the chickening out period. 

 

Expect the first 90 days of any branding campaign to be difficult. 

 

Instead, commit to your plan over the course of a year, making adjustments along the way.  Every week you stick to that plan, you are making strides in the overall health of your business. 

 

After all, you wouldn’t expect to be in better physical shape, if you only worked out 6 weeks a year, would you?