By Glen Gardner/ CEO Glen Gardner and Associates
Every once in a while something happens that reinforces something I've been saying for a long time. Funny Wins! President Barack Obama proved the point this week when he appeared on the Web talk show Between Two Ferns with comedian/actor Zach Galifianakis.
The problems with ACA and the government's web site have been well documented and discussed to death. The numbers of people using the site have been inching up, until this week. After the president appeared on the webcast, traffic to the site is up 40%. The president delivered a serious message, but there was great entertainment value in that message and it was very funny.
The reason I say funny wins is because funny is easier to remember and stickier than serious. Just think back to the entertainment that you have consumed over your lifetime. Generally it's the funny stuff that sticks. People I'm friends with can quote full scenes from Animal House and Stripes, but would have a hard time coming up with dialog from Terms of Endearment. Wonderful gripping entertainment, just not funny.
When you are thinking about your message, think funny. Not just funny for funny sake, but funny that sells and aids recall.
Funny wins.
