Hey Cable, At Least a Band was Playing When the Titanic Went Down

By Glen Gardner/CEO Glen Gardner and Associates

If you are considering sinking a lot of money into cable TV, consider this; A recent Price Waterhouse survey found that nearly three-quarters of the cable companies' customers don't want to buy the product the way they sell it. That may have been all well and good 10 years ago when there were few choices and the main competition sold the product the same exact way. What the consumer doesn't like is "bundling."

Both cable and Dish bundle the programming package proving the consumer with a ton of choice and a ton of cost. The latest research indicates most consumers would rather purchase only what they consume on a regular basis. Before video streaming, Netflix, Amazon Prime, Redbox Stream, Roku and others, the consumer had little choice than to belly up to the bar and buy it all.

That is all changing in a hurry. The movement is referred to as "cutting the cord" and more Americans are doing it every day. They are sick of paying for a bunch of programming they just don't consume. They are using the Internet to pick and choose what they want to watch and pay for it that way. In the process they are saving hundreds and in some cases thousands of dollars a year.

To some extent the cable companies seem to be whistling by the graveyard. They say the last time they faced a major challenge in the 90's they did just fine, thank you. The competition in the 90's was Dish and that is bundled exactly the same way cable is. This new form of competition is a whole new beast. It's unbundled and exactly what the consumer says they want.

The technology to cut the cable is still a bit exotic and geek-centric, but it's quickly becoming more consumer-friendly. Remember trying to program that first VCR?

For $40 you can purchase a computer the size of a cigarette lighter that plugs into any HDMI input on a TV or monitor. These units are WiFi and Bluetooth equipped and operate on the Android platform. They turn your TV or monitor into a big tablet for 40 bucks. Not only are cable companies quaking in their boots, but PC manufacturers are none too pleased that for $40 dollars you can have a full functioning Email, music and video computer. If you don't believe me, just do a Google search on "Android Dongle" or "Android mini computer."

Fragmentation, cutting the cord, time shifting and DVR make buying cable advertising a minefield these days. Sam Goody's is gone, the Amazon guy owns what's left of newspaper and the last VCR repair shop in my town closed this year. Cable as we know it, may be next.

Time to Tell Your Story

By Glen Gardner/ CEO Glen Gardner and Associates

 

How long should my marketing message be? That is a question that I get asked a lot by my clients. Should I run a 30 second, 15 second or 60 second message on radio or TV? How many words can I put on a billboard? How much detail do I need on my homepage?

 

The answers to these questions depend on many factors, but generally economy is better. People these days are being trained to communicate in ever shorter snippets. Twitter is 140 characters and text messaging lends itself to truncated (OMG) messaging.

 

The point was driven home to me during a recent walk through Boston Common with my wife Lauren. We noticed a large crowd of mostly young people had gathered. They were all holding their cell phones and texting wildly. We just couldn't figure out what was going on.

Lauren asked one of the kids what was happening and she explained that it was a "Vine" gathering and there were several Vine "stars" in the crowd. She told us that Vine is an app that allows you to record and post six-second videos that loop on the Vine site.

 

When she told us about this I thought "what kind of story can you tell in six or seven seconds?" So, I checked out the app and was impressed by some of what I saw. In six or seven seconds you can certainly tell a story that has a beginning, middle and end. Some made me laugh, some made me shake my head and some made me scratch my head. In seven seconds many had the capacity to entertain.

 

So, when someone asks how long my message should be, I believe shorter is better. But even seven seconds can be too long if you have nothing to say. Make your message compelling and relevant to the intended target as efficiently as possible.

What is your seven-second message? It's worth thinking about.

Who Are You? Hoo-Hoo, hoo-hoo. Now Tell Me Who Are YOU?

By Julie Hein, General Manager

The Who knew.  And Patagonia knows.  It seems they have a pretty good idea who their customers are too.  Check out this Business Week article where Patagonia tells its customers that buying stuff from them should be avoided to protect the planet.  (Note that people didn't listen.  They bought a lot of stuff.  And I'll bet they like Patagonia even more now.)

This shows us at least two things.  The obvious one that the values of this company are in line with the values of their key customers.  The second one in my mind is HOW they said it.  Directly.  As a challenge.  An order.  You can't demand someone buy your product.  But they demanded the opposite.  It surprised Broca, cut through and had the desired effect.

The Cost of Doing Nothing

By Glen Gardner/CEO GG&A

There are times when the cost of doing nothing can be fatal to a business. I meet and consult hundreds of businesses in the course of a year, and in about 10% of the cases they tell me they are just not going to do anything "right now." They tell me they are just going to "wait it out" or pull-back until things get better.

The problem with that attitude is the world continues to move forward while you "wait it out." More than likely your competition, customers and potential customers are not waiting. They are moving forward with you or without you.

Because you are not in a position to spend substantial marketing dollars, does not mean you should wait or do nothing. It does mean you have to be very careful with your resources and be very strategic in how you promote your business.

Not all marketing requires a huge dollar commitment. One of the best uses of time is strategic planning. Developing a marketing plan, even if you have no money, is key to your future success. That plan should include measurable goals and specific timelines that put you in a position to move forward regardless of budget.

Doing nothing is usually a prescription for disaster in business. Just because you are financially behind the eight-ball, doesn't mean you go into suspended animation. If you do you may find the world has passed you by while you were sleeping. Do something!

Ho! Ho! Ho!

By Kellie J. Lala

 

 

Cue the Christmas music.  I know, I know.  You don’t want to hear that quite yet but let’s face it, it will come either way.  I am one of those that shop all year round so the stress of the holidays is minimized.  According to Chain Store Age (8/1/13), retailers are cautiously optimistic about the upcoming shopping season with 60% forecasting growth of 10% +.  They expect mobile to play an increased role in helping to drive sales with minimal help from social media.   The article goes on to say that it will be a slow start to the season (kicking in late November). Online shopping will continue to steal local market share but mobile’s influence will drive renewed brick and mortar store interest.  Retailers will offer promotions, insider coupons and BOGO to loyal customers.  How many texts or emails do you receive in a week from a retailer?  You could get lots depending upon the number of stores you frequent and programs you enrolled in.  More and more clerks are asking for emails when you check out and it is ok to say NO when they do.  Remember, you control who reaches out to you.  Don’t become a slave to your phone or email messages.  I would love to share some ideas about how to grow your $$ piece of the holiday pie.  Give me a call at 319.363.2061.  Ho, Ho Ho! 

 

 

 

 

 

 

How do you watch TV?

 

By Kellie Lala

 

We all have our favorite shows right?  But do you watch them in real time or when it is convenient for you?  According to a May 23rd, 2013  eMarketer article 23% of the internet users in the USA said that they had a cable TV subscription in the past but no longer.  Consumer’s consumption of network TV and cable as it airs is declining at a fast pace, while consuming on non-TV devices are becoming regular activities.  YouTube and Netflix are big drivers of this growing movement and the survey found that 29% of those surveyed watch YouTube at least daily.  Digital video is rising and TV manufactures along with networks are offering more dynamic viewing options.  Good news:  According to a recent Latitude Research report, radio continues to reach 92% of the households each week and remains relevant to the consumer.  65% think radio is more “personal” than TV. 

 

Stay tuned and I’d love to share more with you.  Email me at kellie@kzia.com.  Thanks!

Getting the Word Out

By Glen Gardner/marketing consultant

Back in the day there was limited choice when it came to putting your message in front of a potential consumer. In the days before Internet we had print, some broadcast, billboards, matchbook covers and word of mouth.

Now our potential vehicles for delivery are more numerous, but all that choice also gives us the ability to fail in many more venues and waste more money than ever before. We have Internet, social media, texting, YouTube and scores of mature media to deliver our messages.

There is one thing that hasn't changed since the days of the town crier standing in the town common ringing a bell and delivering a message. If what he said wasn't compelling in some way, people would vote with their feet and leave. A compelling offer has always been and probably always will be the key to successful communication and motivating response. Secondarily the media that carries the message must be viable.

Many clients put all their focus on the delivery vehicle and very little on the message. They tell me they "need" to be in social media, on-line and AdWords. When I ask what they plan on saying, many times the answer is, "just throw something together because I need to get the word out." What word?

A better way to approach the situation is to figure out exactly what you need to have happen, how you will craft an effective message to make it happen, and then figure out where that message will run depending on demographics, budget and geography.

If you are going to ring your bell in the town square, you need something compelling to say.

What about Gen X?

By Kellie J. Lala

 

They (who are these mystical people “they”) didn’t have high hopes for the anti-establishment Gen X’s  25 years ago when they were entering the work force.  But, new research (Media Daily News, 4/25/13) shows that consumers born between 1965 and 1976 are now as affluent and stable as their parents were at that age.  They have 2.5 children (again, ½ a child is interesting), majority own their own home and 70% live with a spouse or partner.  75% of them work full or part time and nearly half have stayed in the same type of career during their working years. These consumers are a group that any marketer would salivate over.  How about you? 

What are you doing to go after this group?  Traditional media sprinkled with social media is one way.  I would welcome the opportunity to share my knowledge and expertise with you, so give me a call at 319.363.2061. Until next time. 

 

 

 

Food anyone?

By Kellie J. Lala

 

I find myself eating out more than eating in!  I am going in many different directions on any given day, so I was happy to see that in a recent Radio Sales Today (4/4/13) article that the 500 largest U.S. restaurant chains saw a modest 4.9% sales growth in 2012.  As you hear on the radio and see on the T.V., this is an extremely crowded category and very competitive.  The fastest-growing large chains in 2012 were led by Firehouse Subs, Jersey Mike’s Subs, Raising Cane’s Chicken Fingers, Jimmy John's and Cheddar’s (never mind that I have only heard of 2 of these).  McDonald’s must be lovin’ it as they saw 4.2% growth last year. Subway continues to be the second-largest U.S. chain, followed by Starbucks, Wendy’s and Burger King.  We all have 3 hunger triggers every day and thus where do we go to satisfy those?  If you run a local eating establishment and would like to get a larger slice of the pie, contact us.  We would love to help you grow your business.   Talk to you soon!

 

 

Countdown to Tim Miles -- a few seats left

By Julie Hein

Tim's blog today was great.  If you'd like to see this Amazon best-selling author speak in the corridor, just holler, but do it soon.  E-mail here.  On Thursday, 4/18, he's at Brown Deer in Coralville.  On Friday, 4/19, he's at the National Czech and Slovak Museum.  Both have registration at 8:45 and he speaks from 9am-12noon.

Read Tim's blog here.  You should probably sign up for it.  He shares a lot of great things about advertising, customer service and humanity.

Client Seminar is Two Weeks Away--Want to Come?

Tim Miles is in Coralville the morning of 4/18 and in Cedar Rapids the morning of 4/19.  Join us?  Let us know here.

Advertising Today: What’s Working, What Isn’t Working, And Why

How much of your advertising budget is wasted? About half? Do you know which half? 

Does it bother you that you don’t know? 

In our over-communicated, back-button society, consumers are bombarded by 5000 messages every day. Usually, just one wins. Is it yours? Would you like it to be yours?

On Thursday, April 18 (or Friday April 19) bestselling author Tim Miles will take you on a magical, 3-hour tour - full of examples - through the human mind and the sticky powers of persuasion. He’ll show you how to sequence mental images to make your company the one in your category that consumers think about first and feel the best about. 

Wait. Did that sentence just end with a preposition? Yep. That’s one of the lessons. This is advertising - not third grade English class. 

It's also practical, actionable stuff that works.

We’re going to talk about:

*  The Three Controls of Marketing

*  Every Type of Media (which special consideration for what social media is and isn’t)

*  How the brain works

*  How to begin to train a customer’s brain

*  How to continue to train customers’ brains

*  The whats, whys, whos and hows of Shareworthy Customer Service

*  How the heck to actually execute the stuff we talk about.

And, if time permits, we’ll go through a few of your specific questions. 

If you’re ready to sonic boom your business, we hope you’ll join us as we talk about the three controls of marketing.

Tim Miles Countdown!

Want to come hear best-sellign author Tim Miles speak in April?  Just e-mail Joe Drahozal.  April 18th in Coralville, April 19th in Cedar Rapids--registration is at 8:45 in both locations and the seminar is 9:00-noon.  We'll learn about what works, what doesn't and why, the three controls of marketing, and Tim's thoughts on Social Media.  We'd love to have you come.

In the mean time, here's a link to a great blog post from Tim.
Strategic Planning 101

 

For Pete’s Sake, Stop With the Phone Numbers Already

By Glen Gardner, CEO Glen Gardner and Associates

 

If you are making great use of a phone number as a "call to action" in your marketing, you should probably rethink that. We just don't use and remember phone numbers the way we used to. Fact of the matter is our phones, which are smart, do it for us.

 

I was driving by an electronic billboard today and what I saw really made me laugh and then I thought about all the money this business was wasting and it almost made me cry. On this electronic billboard was a huge picture of a rather average looking man with a long phone number under it. Perhaps the name of the business was on the previous panel, but I was only exposed to the pixelated picture and the 800 number, which of course I can't remember.

 

As a matter of fact, I can't even remember my wife's phone number anymore. The only phone number I can remember is the one we had when I was a kid. Technology has made "remembering" phone numbers irrelevant. All I have to do now is say "Lauren" and the phone connects me to my wife via voice or text. Putting a phone number on a billboard, in a radio commercial or on TV is becoming a very difficult ask. Not only do we not remember a number, we don't even remember how to memorize it. Asking someone to remember a phone number is akin to outfitting them with a bear skin and a stone knife in the year 2013AD.

 

I have become so impatient that the mere act of having to "dial" a phone number feels like Hannibal's trek across the Alps. I get past the area code and start forgetting where I need to go next. Can't I just click on something or tell the phone to do something? What a drag.

 

Even in print phone numbers are a tough sell. That's why you see more layouts that feature elements that can simply be scanned with a smart phone or tablet. The smart marketers know that phone numbers as a recall item are nearly cooked. The world has moved on, get over it.

 

In the electronic media and billboards a much better call to action is an easy-to-remember URL. A good case in point would be the board with the average looking guy. Instead of 1-800-xxx-xxxx, it should have be www.averagelookingguy.com, I would remember that and out of morbid curiosity I probably would have checked it out.

Shopping = Good for your health!

By Kellie J. Lala

 

Anyone who knows me knows I love to shop and according to a recent Radio Sales Today article, the national fitness craze is combining these two.  How you ask?  By having health clubs anchor outdoor shopping centers, you can get fit, take a yoga class, pick up your vitamins and have coffee with your classmates without getting back in your car all morning.  We all like convenience and this concept is the perfect answer.  As you look around the creative corridor in which we live you will see this frequently, many times along with curb side parking.  The article goes on to say that the health club member has a higher education, have disposable income and come to the center 3-4 times a week.  When I travel I also see farmer’s markets in these centers' parking lots, thus playing to the healthy and fresh eating concept we all strive for.  If you are looking to open a new business or have a hot new idea, you might want to think about the old saying; location, location, location!   Talk to you soon.

 

 

 

 

How Does Your Company Answer the Phone?

Note:  
Tim Miles will be speaking and teaching us his secrets in Coralville (4/18 9am-12n) and in Cedar Rapids (4/19 9am-12n).  Want to attend?  E-mail Julie.  This is a guest post from Tim.  You can always find him at The Daily Blur -- you should subscribe to his blog.  We think he's awesome.

Guest post by Tim Miles
“Thanks for calling Picklepepper Heating & Air. How can I help you?”
How does your company answer the phone? You have a set policy, right?
Have you given much thought to it? Do you have a system/policy in place that helps convey an initial thought or feeling to customers and potential customers?
One of my first mentors in this business, Pat Benton, taught me my favorite:
“Thanks for calling Picklepepper Heating & Air. This is Pat – I can help.”
It’s grateful. It gives a person a name to put with the voice, and it’s reassuring.
Reassuring, I guess, as long as the person you have answering the phones can actually help.
Katie Wilson, one of our awesome receptionists at Call Ruby, wrote last month for Ruby’s blog:

Treat each caller like an influencer. Every caller’s experience has the potential to go viral. Whenever possible, keep screening questions simple, and use a familiar style and friendly tone to put callers at ease and show them you care about their call.

In fact, Call Ruby has an entire category on their blog, The Watercooler, dedicated to Receptionist Tips.
I suggest you give your receptionist an assignment today:
Have him or her or them read through all the posts then prepare a presentation for the rest of your company on what he or she or they learned.
Then, treat him or her or them to dinner after they successfully present.
You want to keep the talent happy, after all.
Trust me on this.
I can help.

Big Announcement

We're bringing in a guru.  An expert.  A connoiseur.  A really smart dude.  He'll be doing some seminars for us.  In the morning of April 18th in Coralville and April 19th in Cedar Rapids.  Wanna come?  Just e-mail us.  We'd love to have you.  He's a marketing guy--and he'll preach about ways to make your efforts work better.

Here's some info about his best selling book, Good Company, Making It, Keeping It, Being It.  More about Tim soon. 

Fish don’t know they’re in water. We've been like that, too. 

Tried-and-trusted methods of communication no longer ring true in today’s marketplace.

What’s more (or less, as the case may be), the systems you relied upon are failing … maybe.

If you want to not only survive but thrive in this century, you’re going to need to reorient yourself to a new way of thinking.

Inside this book, you'll find three sections devoted to case studies, lessons learned, and stories of business growth, customer delight, and personal development.

In Part I - "Making Good Company" - you'll learn about strategy and about what matters and what doesn't to consumers today. You'll learn to critically and objectively analyze what you’re trying to make happen, and what’s in your way. 

In Part II - "Keeping Good Company" - you'll learn some of the secrets that have helped my words win customers in seven countries. You'll see and - through a complementary private website - hear actual examples of copywriting and customer service success stories to help you win new customers and delight the ones you already have.

In Part III - "Being Good Company" - you'll learn some techniques for separating the truly important from the merely urgent. You'll take a look inside the Miles family - where Dee and I have learned to look at the world a little differently since our son was diagnosed with autism.

A book filled with heart, humor and historical success, Good Company will help you live, work and play a little better, a little truer, and a little stronger.

If you’re looking for a quick fix, you’re going to come away disappointed.

This book is the diet and exercise of marketing and communication and persuasion. If you’re looking for a bag of magic beans, I wish you the best of luck. But don’t worry – I’m sure some social media expert will  be by in a few minutes.

Your Word is Your Bond

By Neil Jennings

 

Keeping appointments is critical in this world and I believe it always has been. I wasn’t alive in 1827 but I’m sure the same rules applied. “meet me at high noon or else….” No matter what walk of life you’re in, no matter what side of the fence you’re on, no matter what business you’re in, it’s critical to keep the appointments you’ve set with someone else.

 

Sounds easy enough right? Pretty basic stuff. But I see it too often. Now, I obviously understand that sometimes things come up, accidents happen, people get sick blah, blah, blah but to leave someone hanging out there waiting for you is disrespectful.

 

I’m not ranting either from personal experience. Generally in this business people have an almost 100% unblemished record when it comes to keeping appointments with me. However there have been a few that have slipped through the cracks and I’m simply taking this blog opportunity to send a reminder to the world to keep the appointments you’ve set with someone else. If you can’t make the appointment or meeting at “high noon” because ten minutes till “high noon” your horse broke down on I-380 then make a quick call, email, telegraph, carrier pigeon, something to let the other party know. Sounds simple right? Slips through the cracks more often than we’d like it to.

 

We’re all consumers in this world and we all talk a lot. We make recommendations to others about the products and services we’ve used and if the experience was a good one we’ll be back for more. An easy building block in having/keeping a good reputation is keeping your appointments. Your word is your bond. What we say must be trusted.

Bazooka!

By Kellie Lala

 

As a kid, I loved getting Bazooka bubblegum and reading the comics.  The sugary gum didn’t last long and sometimes you needed 2 pieces but still a fun treat.  Last year, the 66 year old Bazooka Joe replaced  it’s miniature comic strips with quizzes and brainteasers that direct kids to digital content.  How things change….  Have you updated something in your business to become more relevant to a new demographic of consumers?  Sometimes we all need to reinvent ourselves to stay hip, admired or top of mind.  Think of brands that do a really good job of that.   In my opinion, Apple leads the way.  New models, new applications and new technology makes them the king of the hill.  Amazon, American auto makers and Pepsi (every year there is a couple of new products/versions of their tried and true Pepsi or Mt. Dew brands) also strive to remain relevant.  If you are interested in finding out how you can become top of mind, give me a call.  I would love to share my knowledge with you.  Bazooka!      

 

 

 

 

 

"Don't Be Afraid To Go Outside the Box!"

 

By Chris Hanson

Don’t you love it when an idea comes together? To me it’s almost like watching a baby being born. Ok, maybe not THAT cool but don’t you love that moment of excitement when after weeks, or even months, of planning something that started out as an idea develops into a plan that is then implemented. To me, that is very exciting!

One of the things we challenge ourselves with at KZIA & KGYM is to dare to be different on behalf of our clients by offering them outside the box ideas. During a recent meeting with one of my clients they expressed an interest in doing something to promote their hot tubs around Valentine’s Day. So, I got to thinking….

What I came up with was combining a hot tub promotion with an event that our station Z102.9 already had on the schedule, the JIF and the Choosy Lovers Ball. I mean, who wouldn’t love to have a hot tub, complete with models in swimsuits, right in the middle of a packed bar during a concert? I proposed the idea to the client and they loved it. And so, the idea was adopted and successfully implemented a couple of weekends ago to the delight of the crowd and, not to mention, the client.

Sometimes advertising can seem nebulous, but if you stick to the tried and true method of delivering a consistent message with frequency over an adequate period of time, you will achieve top of mind awareness.  And, if you really want to kick it up a notch, don't be afraid to go out of the box every once in a while.  The results might just blow you away!

Wait...What Was I Saying?

By Jill Dennis

 

We all have a lot on our plate.  Staying focused can be tough.  Emails, phone calls, customers and co-workers....all demanding your attention....and with today's digital environment that makes it especially hard to focus.  Understanding your brain's limitations and working around that can improve your focus and increase productivity.  According to David Rock, co-founder of the NeuroLeadership Institute and author of Your Brain at Work (Harper Collins, 2009), while multitasking is an important skill, it also has a downside.  It reduces intelligence and causes mistakes. 

 

Ultimately the goal is not constant focus but a short period of distraction free time every day.  Rock says 20 minutes a day is all that is needed.  Here are three tips to help you become more focused and productive.

 

1.  Do creative work first.  Typically we do mindless work first and build up to the tough tasks.  That drains your energy level and lowers your focus.  Every decision we make tires the brain.  In order to focus effectively, reverse the order.  Start with tasks that require creativity or concentration first thing in the morning and then move on to the easier work like reading through emails or scheduling meetings later in the day.

 

2.  Allocate your time deliberately.  We are truly focused for an average of only 6 hours per week.  Be diligent about what you put into those hours.  Most people focus best in the morning or late at night and do their best thinking away from the workplace.  Notice where and when you focus best and then allocate your toughest tasks for those moments.

 

3.  Train your mind like a muscle.  When multitasking is the norm, your brain quickly adapts.  You lose the ability to focus as distraction becomes a habit.  We've trained our brains to be unfocused.  Practice concentration by turning off all distractions and committing your attention to a single task.  Start small, maybe 5 minutes a day, then work up to larger chunks of time.  If you find your mind wandering, just return to the task at hand.  It's just like getting fit, you have to build the muscle to be focused.

 

 

"Go Red"

By Kellie J. Lala

 

And I don’t mean Nebraska!  The Go Red movement is a public-health message from the American Heart Association and it is celebrating 10 years!

I love the Go Red luncheons that are held every November in both Cedar Rapids and Iowa City.  Inspiring stories, silent auctions and engaging speakers make for an all-around wonderful event.  Over the past 10 years, 25 million women have united around the cause and raised more than $300 million dollars.  Macy’s and Merck are both national sponsors. Also, National Go Red Day is the first Friday in February every year.  Like anything, education is great but what really matters is when you take action on what you learn.  Do I know that I should exercise more, eat less and get healthier – yes!  But yet, do I always do so?  No!  However, I am thankful that I listen, absorb and try to do better each and every year, for me!  What are you passionate about?  What causes do you support?  Find something and GO for it!  You will be glad you did.   

 

 

 

Facebook Vacations?

By Julie Hein

Well, we all love and love to hate social media.  In this article by CNN, apparently about a quarter of FB users need a break, compared with only 3% who plan to spend more time there.  But 67% plan to spend about the same amount of time.  I think all of us who use FB have experienced moments of great connection as well as hours of annoyance when checking our feeds.  Friends that don't like people like me--but I didn't know that before they posted--apparently 20 years of friendship IRL (in real life) doesn't reveal everything! That may be the price for rekindling connections that are now treasured.  (But, do we really need to know every time you go to Starbucks?) 

How do you engage, talking and listening, to make your followers experience one that they look forward to?  How much time do you spend?  Is it something you delegate or handle yourself?  Facebook can be a useful tool to connect with your evangelists and give them additional information and an even stronger relationship with you.

Tiger Wins to Start 2013 - Patience and Process Is the Key

By: Joe Drahozal

                                                                                                                                  

  

Like him or not, he’s the best ever. No question.

 

Tiger Woods started his 2013 PGA Tour season in style with a four-stroke victory in the Farmers Insurance Open at Torrey Pines Golf Course in La Jolla, California, January 27. He earned just over a millions bucks.  It was the 75th triumph of his PGA career, second only to Sam Snead (82). He also became the first player in PGA Tour history to win on the same course eight times.  Tiger will eventually pass Sam Snead for most tour victories, and Jack Nicholas’ major wins record (20). Tiger is the best ever – no question.

 

Tiger’s success is due to patience and process.  Tiger struggles on and off the course--that's well documented.  Admittedly when he struggles on the course, he loses his patience and doesn’t follow his process.  A lesson that translates easily in our advertising world.  This might be a stretch – but please stay with me….

Tiger’s golf swing is as rock solid as our two stations (Z102.9 & 1600 KGYM) – when he’s patient and devotes time and resources to his work, his results are unprecedented.  Same can be said here.  Devote time, patience, resources to your advertising campaign, following the process with a partner like KZIA/KGYM--and you'll get results that are proven and unprecedented.  To the level of success as Tiger?  Sure....we'd like to share in that kind of success!

 

 

 

 

 

400 Minutes a Day.

By Kellie J. Lala 

 

A MediaPost January 1^st, 2013 article says that the World Association of Newspapers and New Publishers concede that “a full two thirds of media consumption is now spent with radio or TV”.  We do this many times by also multi-tasking (I guess they find it hard to drive a car and read the newspaper).  We are all spending more and more of our precious time with digital services and we have increased that time to 400 minutes a day!  Radio is a cost effective medium to reach a targeted demographic within a community.  I would love to show you how our locally owned stations can help you reach your new 2013 goals.