"Go Red"

By Kellie J. Lala

 

And I don’t mean Nebraska!  The Go Red movement is a public-health message from the American Heart Association and it is celebrating 10 years!

I love the Go Red luncheons that are held every November in both Cedar Rapids and Iowa City.  Inspiring stories, silent auctions and engaging speakers make for an all-around wonderful event.  Over the past 10 years, 25 million women have united around the cause and raised more than $300 million dollars.  Macy’s and Merck are both national sponsors. Also, National Go Red Day is the first Friday in February every year.  Like anything, education is great but what really matters is when you take action on what you learn.  Do I know that I should exercise more, eat less and get healthier – yes!  But yet, do I always do so?  No!  However, I am thankful that I listen, absorb and try to do better each and every year, for me!  What are you passionate about?  What causes do you support?  Find something and GO for it!  You will be glad you did.   

 

 

 

Facebook Vacations?

By Julie Hein

Well, we all love and love to hate social media.  In this article by CNN, apparently about a quarter of FB users need a break, compared with only 3% who plan to spend more time there.  But 67% plan to spend about the same amount of time.  I think all of us who use FB have experienced moments of great connection as well as hours of annoyance when checking our feeds.  Friends that don't like people like me--but I didn't know that before they posted--apparently 20 years of friendship IRL (in real life) doesn't reveal everything! That may be the price for rekindling connections that are now treasured.  (But, do we really need to know every time you go to Starbucks?) 

How do you engage, talking and listening, to make your followers experience one that they look forward to?  How much time do you spend?  Is it something you delegate or handle yourself?  Facebook can be a useful tool to connect with your evangelists and give them additional information and an even stronger relationship with you.

Tiger Wins to Start 2013 - Patience and Process Is the Key

By: Joe Drahozal

                                                                                                                                  

  

Like him or not, he’s the best ever. No question.

 

Tiger Woods started his 2013 PGA Tour season in style with a four-stroke victory in the Farmers Insurance Open at Torrey Pines Golf Course in La Jolla, California, January 27. He earned just over a millions bucks.  It was the 75th triumph of his PGA career, second only to Sam Snead (82). He also became the first player in PGA Tour history to win on the same course eight times.  Tiger will eventually pass Sam Snead for most tour victories, and Jack Nicholas’ major wins record (20). Tiger is the best ever – no question.

 

Tiger’s success is due to patience and process.  Tiger struggles on and off the course--that's well documented.  Admittedly when he struggles on the course, he loses his patience and doesn’t follow his process.  A lesson that translates easily in our advertising world.  This might be a stretch – but please stay with me….

Tiger’s golf swing is as rock solid as our two stations (Z102.9 & 1600 KGYM) – when he’s patient and devotes time and resources to his work, his results are unprecedented.  Same can be said here.  Devote time, patience, resources to your advertising campaign, following the process with a partner like KZIA/KGYM--and you'll get results that are proven and unprecedented.  To the level of success as Tiger?  Sure....we'd like to share in that kind of success!

 

 

 

 

 

400 Minutes a Day.

By Kellie J. Lala 

 

A MediaPost January 1^st, 2013 article says that the World Association of Newspapers and New Publishers concede that “a full two thirds of media consumption is now spent with radio or TV”.  We do this many times by also multi-tasking (I guess they find it hard to drive a car and read the newspaper).  We are all spending more and more of our precious time with digital services and we have increased that time to 400 minutes a day!  Radio is a cost effective medium to reach a targeted demographic within a community.  I would love to show you how our locally owned stations can help you reach your new 2013 goals. 

 

 

 

 

 

New Beginnings

By Julie Hein

As we wrap up 2012, 2013 is lying ahead, all fresh and new and full of hope. 

Is there something that you should pursue, but you haven't had the time or courage?  What's keeping you awake at night?  Can you start to fix it now?  How would you feel if six months from now, everything is the same? Yeah, crappy right?  You don't have to figure out the whole plan today -- just take the first step now.  Then when the time is right, take another one. 

MLK, Jr said, "Take the first step in faith. You don't have to see the whole staircase, just take the first step."  Where can you go? 

B2B Marketing Trends to Watch in 2013

By Kellie J. Lala

 

 

Did your business have the year you had planned for in 2012?  If so, congrats!  If not, what are you looking to change to have a better year in 2013?  As a 20 year radio sales veteran, I am excited about the new year and new challenges.  It is my job to help businesses grow, and I love being a part of their success.  According to a recent Radio Sales Today article (12/28/12), they are saying that digital marketing will continue to grow.  What do you do in that arena?  Social marketing, website improvement, web sales and mobile integration are all ways to increase your business’s footprint.   How will your business marry new technology with your traditional media (radio, TV, direct mail, billboards and more)?  Radio is a great way to have listeners action on your message in real time.  Direct them to your website for the call to action.  A widely known secret is a lot of web browsing and shopping occur during the work day (9am-5pm) so why not be on their radar?  I would love to share more secrets to help you grow your business in 2013.  Happy New Year and cheers to your success. 

 

 

 

 

Did You Ever Wonder?

By Julie Hein

What if...

• You doubled your prices?  What could you provide to your customers to make it worth twice as much to them?
• You took 29 minutes each day to work on the business instead of in it? 
• You committed to sending a thank you note each day -- who deserves today's?
• You smiled twice as much--would people notice and smile more too?
• Your staff could spend more of their time doing the things they're great at doing and less time doing things they're not great at?
• You asked your best customers what they love about doing business with you? 

What if?