Did your business have the year you had planned for in 2012? If so, congrats! If not, what are you looking to change to have a better year in 2013? As a 20 year radio sales veteran, I am excited about the new year and new challenges. It is my job to help businesses grow, and I love being a part of their success. According to a recent Radio Sales Today article (12/28/12), they are saying that digital marketing will continue to grow. What do you do in that arena? Social marketing, website improvement, web sales and mobile integration are all ways to increase your business’s footprint. How will your business marry new technology with your traditional media (radio, TV, direct mail, billboards and more)? Radio is a great way to have listeners action on your message in real time. Direct them to your website for the call to action. A widely known secret is a lot of web browsing and shopping occur during the work day (9am-5pm) so why not be on their radar? I would love to share more secrets to help you grow your business in 2013. Happy New Year and cheers to your success.
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