Cheap.
Nice.
Quick.
Pick two. Roy
Williams (author and business/marketing guru, see him here) has said that it’s impossible to offer all three. Good product + quick = high price. Good product + cheap = some inconvenience in
getting it, some time invested. If you
want cheap and quick, the quality must suffer.
My perspective on how I shop has changed. I’ve always been busy—at one point it was
grad school, yoga, golf and slight case of workaholism. I thought I was busy, but I was a naïve
fool. Now it’s the kiddo shuffle, then
work, with hopefully at least 20 minutes of hubby time in there each week. A week feels like a day. Every night when I wash my face before bed, I
stare in the mirror and wish for one more hour in the day.
This isn’t a rant about me (sorry if it felt that
way!). It’s an example of the internal
rant of most parents. Thinking back to
Roy Williams: Cheap, nice or quick—pick
only two. I’ll pay more for anyone who
can save me time. Find a way to make it
easier. Feel free to raise your
price. I don’t mind. Profit all you want as long as I get another
half hour to split between checking e-mail and playing Crazy Eights with my
favorite girls.
I think we all focus on price and perhaps the reason why
people buy from our competitors is related to price. I would like you to challenge that—what if
you charged more? What if you pay me back
in time? If you figure out how to give me time back, you're golden.
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