It seems like Eastern
Iowa businesses are doing more recruitment. The more competitive it gets
for the “good” people, the better your ads have to be. I know that most HR
directors feel comfortable with the basics—like salary and benefits. But saying
things like “competitive wages, combined with paid training, vacation pay, 7
holidays and health insurance” doesn’t really say much about the job. Those are
the basics: the bottom level of Maslow’s hierarchy of needs. I assume that
there will be good benefits in a 2014 career. Like I assume there will be time
off for weekends and lunch breaks. That’s nothing to waste precious words on in an ad that
you’re paying for. And “competitive” salary? Doesn’t that mean just as crappy
as everyone else?
If you want to be judged only on your compensation package, then put it out there.
If working for you is more than just clock-watching until Friday at 5:00, well, then you’ll get my attention. What kind of people LOVE the work you do? How does the job fit into the big scheme of the company, the customer’s life, or the world in general? What challenges, adventures, puzzles or sticky situations will I encounter? Would a detail person relish in the need to dot every "i", or is this a job where thinking on your feet and being creative is important? The more you tell about the job, the real nitty-gritty job, the better the match you’ll find.
Of course we all work for money. I happen to like money. I collect it. But recruiters need to focus on what makes this job important. We all have to go to work. Tell me why I’ll love this job. Please, tell me. Because no one loves talking about health insurance, and everyone, everyone, everyone wants to love what they do. We all want to be important to someone and ridiculously good at something. We want challenge and praise and friends for the better part of the day that we spend out slaying the dragon. Woo applicants with that. Talk about the 401k later.
If you want to be judged only on your compensation package, then put it out there.
If working for you is more than just clock-watching until Friday at 5:00, well, then you’ll get my attention. What kind of people LOVE the work you do? How does the job fit into the big scheme of the company, the customer’s life, or the world in general? What challenges, adventures, puzzles or sticky situations will I encounter? Would a detail person relish in the need to dot every "i", or is this a job where thinking on your feet and being creative is important? The more you tell about the job, the real nitty-gritty job, the better the match you’ll find.
Of course we all work for money. I happen to like money. I collect it. But recruiters need to focus on what makes this job important. We all have to go to work. Tell me why I’ll love this job. Please, tell me. Because no one loves talking about health insurance, and everyone, everyone, everyone wants to love what they do. We all want to be important to someone and ridiculously good at something. We want challenge and praise and friends for the better part of the day that we spend out slaying the dragon. Woo applicants with that. Talk about the 401k later.
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