Cue the Christmas music. I know, I know. You don’t want to hear that quite yet but let’s face it, it will come either way. I am one of those that shop all year round so the stress of the holidays is minimized. According to Chain Store Age (8/1/13), retailers are cautiously optimistic about the upcoming shopping season with 60% forecasting growth of 10% +. They expect mobile to play an increased role in helping to drive sales with minimal help from social media. The article goes on to say that it will be a slow start to the season (kicking in late November). Online shopping will continue to steal local market share but mobile’s influence will drive renewed brick and mortar store interest. Retailers will offer promotions, insider coupons and BOGO to loyal customers. How many texts or emails do you receive in a week from a retailer? You could get lots depending upon the number of stores you frequent and programs you enrolled in. More and more clerks are asking for emails when you check out and it is ok to say NO when they do. Remember, you control who reaches out to you. Don’t become a slave to your phone or email messages. I would love to share some ideas about how to grow your $$ piece of the holiday pie. Give me a call at 319.363.2061. Ho, Ho Ho!
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