By Kellie Lala
We all have our favorite shows right? But do you watch them in real time or when it is convenient for you? According to a May 23rd, 2013 eMarketer article 23% of the internet users in the USA said that they had a cable TV subscription in the past but no longer. Consumer’s consumption of network TV and cable as it airs is declining at a fast pace, while consuming on non-TV devices are becoming regular activities. YouTube and Netflix are big drivers of this growing movement and the survey found that 29% of those surveyed watch YouTube at least daily. Digital video is rising and TV manufactures along with networks are offering more dynamic viewing options. Good news: According to a recent Latitude Research report, radio continues to reach 92% of the households each week and remains relevant to the consumer. 65% think radio is more “personal” than TV.
Stay tuned and I’d love to share more with you. Email me at kellie@kzia.com. Thanks!
No comments:
Post a Comment