I find myself eating out more than eating in! I am going in many different directions on any given day, so I was happy to see that in a recent Radio Sales Today (4/4/13) article that the 500 largest U.S. restaurant chains saw a modest 4.9% sales growth in 2012. As you hear on the radio and see on the T.V., this is an extremely crowded category and very competitive. The fastest-growing large chains in 2012 were led by Firehouse Subs, Jersey Mike’s Subs, Raising Cane’s Chicken Fingers, Jimmy John's and Cheddar’s (never mind that I have only heard of 2 of these). McDonald’s must be lovin’ it as they saw 4.2% growth last year. Subway continues to be the second-largest U.S. chain, followed by Starbucks, Wendy’s and Burger King. We all have 3 hunger triggers every day and thus where do we go to satisfy those? If you run a local eating establishment and would like to get a larger slice of the pie, contact us. We would love to help you grow your business. Talk to you soon!
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