Tim Miles is in Coralville the morning of 4/18 and in Cedar Rapids the morning of 4/19. Join us? Let us know here.
Advertising Today: What’s Working, What Isn’t Working, And Why
How much of your advertising budget is wasted? About half? Do you know which half?
Does it bother you that you don’t know?
In our over-communicated, back-button society, consumers are bombarded by 5000 messages every day. Usually, just one wins. Is it yours? Would you like it to be yours?
On Thursday, April 18 (or Friday April 19) bestselling author Tim Miles will take you on a magical, 3-hour tour - full of examples - through the human mind and the sticky powers of persuasion. He’ll show you how to sequence mental images to make your company the one in your category that consumers think about first and feel the best about.
Wait. Did that sentence just end with a preposition? Yep. That’s one of the lessons. This is advertising - not third grade English class.
It's also practical, actionable stuff that works.
We’re going to talk about:
* The Three Controls of Marketing
* Every Type of Media (which special consideration for what social media is and isn’t)
* How the brain works
* How to begin to train a customer’s brain
* How to continue to train customers’ brains
* The whats, whys, whos and hows of Shareworthy Customer Service
* How the heck to actually execute the stuff we talk about.
And, if time permits, we’ll go through a few of your specific questions.
If you’re ready to sonic boom your business, we hope you’ll join us as we talk about the three controls of marketing.
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