The dogs and cats in our lives continue to get the royal treatment even during a slow economy. For example, look how the pet costumes have grown for Halloween over the past few years. According to Marketing Daily’s 11/5/12 article, the pet market in the USA is worth more than $49 billion in 2012, up 15% since 2007. Pets have many of the same needs that their human owners have with food and medical topping that list. The strong bond that is shared by the owners and their pets provide significant marketing opportunities for manufacturers, vets and retail outlets. Pet food makes up a whopping $18 billion followed by veterinary services.
In fact, 90% of pet owners pay close attention to the health and well-being of their dog/cat to keep them healthy. The bond between a dog owner and their companions appear to be stronger than those of cat owners (hate to get into a “cat fight” over that one) but that could be because as Americans, we own 43% dogs and 32% cats of the 64% of households having pets. Owners also feel that their dog understands their feelings better than most people. I have certainly heard from many friends/family members that their dog loves them each and every day no matter what has happened and is ALWAYS glad to see them.
What can learn from our pets….be a good listener and always greet your friends and family
with a smile and wagging tail.
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