By Kellie Lala
Overall, holiday retail sales are expected to show a slight increase this year according to the National Retail Federation. If you are a retailer hoping to gain a piece of that pie (hope its pumpkin), what have you done to put your best foot forward? Have you planned specific events? Special promotions? Ramped up your advertising spending? According to a recent USA Today article (11/14/11), small mom and pop like shops can try some of these tactics to lure in those precious dollars:
*Focus on personal service
*Playing up your community impact
*Tap into social media
*Share your green practices
*Offer localized merchandise
What can you do to set yourself apart? Many smaller retailers typically lack the resources of their larger competitors. They don’t have that edge on bulk orders, prime locations or huge marketing budgets. But there are many ways to gain customer loyalty with any advertising budget you have with the right schedule and targeted message. What will you be telling the shoppers this holiday season! Falalalalalalala!
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