By Julie Hein, General Manager

Speak.
Slowly.

Whether it's in advertising to the world or communicating internally in your organization (or maybe even to your kids?), you're probably talking to fast.  It takes a while for things to sink in--but it's hard to respect that because you already understand the message.  You've already moved on, and you just want to put a checkmark next to something.  Well, I do at least.

But.  Slow. Down.  It helps.  There is enough chaos in the world.  Take the time to deliberately and convincingly share your message.  No check mark until you know it is received and understood well enough for others to act on it.