Multi-platform sales and marketing consultant
It might not feel much like it now, but spring is on the way. As a matter of fact, it's just a tad more than a month away right now. Are you prepared and doing all you can to grab your unfair share of the market that shifts gears dramatically in spring?
For scores of businesses and services the spring marks the biggest opportunity of the year. The calendar favors change. Buying habits shift, recreation shifts and the "mushroom people" that have been living inside in the dark through the winter take it outdoors again. All that change provides great opportunity.
As the economy continues to improve, the opportunity this year is probably even greater, as there is a lot of pent-up demand from consumers that have put off major purchases waiting for signs of improvement. You can only put off the purchase of a car, lawn mower, cooling system and roof for so long. For many consumers who have been waiting in the wings, the warmer weather will be the push needed to finally move off the dime.
I urge the clients I work to try to "rubberize" the calendar. If you wait too long, you are in a pitched battle with the rest of the world. If you get out a bit in front of the demand you can increase market share in a much less crowded arena and your marketing dollars can stretch further. You can also create demand by pushing an incentive to act early.
If you are in the lawn mower repair business you know you will be swamped in mid-May. Why not motivate activity now by advertising a preseason tune-up deal while your shop is empty? Even if everyone doesn't take advantage of your offer, you are still running frequency that will help you when the season arrives.
My advice is, don't wait for spring. Make it happen now!
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