By Kellie Lala
Have you tapped into the millennials yet? Do you know who they are? This teen and young adult target market is a huge hot button for big companies like American Eagle Outfitters, Sony Music and more. According to Tina Wells, CEO of Buzz Marketing, she gets straight answers from a small army of teens and young adults that she has christened buzz spotters. They like to offer their opinion and think it’s cool that their words resonate with these and other large companies. Have you asked a young person their opinion lately? I work with teens thru my church and love to hear their conversations, their likes and dislikes and yes, sometimes their life’s dramas. They love to be heard. They also have jobs, disposable income and a huge influence on their parents. They are the customers of today and for many years to come. Don’t dismiss the younger generation. They can help a business grow and thrive in any type of economy.
Let me ask you; have you texted a teen today?
For more on Tina Wells and Buzz Marketing, go to <www.inc.com/magazine>
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