Hard to believe that Halloween is truly right around the next scary corner! I just decorated my home for Halloween over this past weekend. According to CNBC and the National Retail Federation’s Halloween survey, a record 170 million of us will celebrate Halloween this year. I have heard that Halloween is becoming one of the most celebrated of our annual holidays…right behind Christmas (of course). It gives grown adults a reason to let loose and have a good time. Spending is to be around the $8 Billion (yes, that is a B) mark which shows a growth of over 16% over 2011. The average person will spend $79.00 on décor, costumes and candy. I just bought a small bag of candy corn and it is a hard candy to resist. The bag is nearly gone! Costumes continue to be the biggest spend and retailers say that they become more elaborate and require more accessories each year. Social media is playing a bigger role in how people select their costumes. Friends ask friends for inspiration or go to consumer sights like Pinterest for ideas. While families with children make up a big chunk of the total spending, adults continue to be more active with their dollars around Halloween. Don’t forget about the pets. People continue to love on their pets and dress them up. So what are your plans? How will you celebrate on Wednesday,
October 31st? Be sure to turn to Z102.9 to hear all of the fun and spooky things that we will be doing this year. BOO!
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