Do you pay attention to mobile ads? According to a recent survey by Hipcricket, 25-34 year old consumers have the most interest and interactivity with mobile ads. 70% have made a purchase and 58% say they would provide personal information in exchange for a reward or coupon. This is twice as many than the 45-54 year old consumer. The study goes onto say that the younger consumer thinks more positively about their favorite brands after interacting with them via their mobile device. They even are more likely to recommend the brand to a friend. Don’t get too excited yet…. For those who have yet to engage with a mobile ad, the reasons are varied. 43% say that the ads weren’t relevant to their interests and 39% said the ad didn’t appeal to them. We are all going at warp speed and are time starved. To take time to pay attention to everything that comes our way in any given a day would give us all a headache! Don’t get me wrong, I love a coupon, bargain or a deeply discounted sale but on “my” terms. I recently bought some lotion at a large bath and body store (you figure it out) and they asked for my email. Sorry, I don’t want to give that out so I have delete the weekly (or more) offers they shoot over to my mailbox. How about you? Do you have a smart phone that is always making you an “offer”? Is your email box filled with offers and coupons?
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