By Julie Hein, General Manager
Sometimes we frighten prospects or clients when we don't want their ads to sound like other ads. We're trying to engage listeners. Persuade them to like you, show up at your (virtual or front) door and spend some of their valuable time and money with you. That's a tall order if you want to sound like some other guy or you try to say 30 things in 30 seconds.
Be yourself but talk to them in their own language. One of Roy Williams partners puts it well here if you'd like a second opinion.
We're here if you need us.
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