I love Easter. I appreciate the religious meaning as a person of faith. I enjoy that spring brings new life and to see the grass turning from brown to a vibrant green and the flowers and plants popping their heads thru the dirt. But what I really love….Cadbury crème filled eggs and making Easter baskets for family and friends! According to the National Retail Federation’s (3/20/12) Easter spending survey, Americans will shell out a hopping $145.28 (on average) on everything from apparel, candy, food, cards and décor. That is up over 10% from 2011 and total spending could reach $16.8 billion (yes that is a “B”). The article goes on to say that even though the price at the pump is on everyone’s mind, Easter is still a holiday that people will stretch their budgets for. Kids look forward to treats and new outfits on Easter morning, even big kids like me! Even Easter meals average $44.34 per person. Two out of five consumers will shop on line and over 25% will shop in specialty stores. A now common shopping tool is the tablet and over 52% will use this device to research products and purchase gifts.
So-what are you planning for Easter? How many chocolate eggs will you eat before finishing your kid’s baskets?
Hop to it now so Easter doesn’t sneak up on you on April 8th.
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