You Still Need A Megaphone

By Glen Gardner

The new world of social networking is a great tool to message with, but some old rules still apply to this new avenue.

Because of the way people use social media, it’s still important to let people know that you’re there. If you don’t they more than likely won’t find out. Many people I work with have a great desire to have their info go “viral.” What most people don’t understand is most things don’t just “go viral.” In many cases they get a push.

The electronic media and radio in particular are very good at helping people discover what you have to offer on the Internet or social networking.

Radio is a great choice because people have the ability to action on the message in real-time. Many people listen over the air or stream while they are working on the computer. That means if you craft your message and call to action properly you have a great opportunity to move them to a web site, Facebook page or YouTube video in real time.

The other old rule that applies is “content is king.” If your social network content is worthless, people certainly will not pass it on. So, along with telling people you are there you also have to offer them something that will entertain and inform. Just being there isn’t enough.

In summary, make sure you are part of this “new world,” but don’t forget the old rules. They still rule!