They (who are these mystical people “they”) didn’t have high hopes for the anti-establishment Gen X’s 25 years ago when they were entering the work force. But, new research (Media Daily News, 4/25/13) shows that consumers born between 1965 and 1976 are now as affluent and stable as their parents were at that age. They have 2.5 children (again, ½ a child is interesting), majority own their own home and 70% live with a spouse or partner. 75% of them work full or part time and nearly half have stayed in the same type of career during their working years. These consumers are a group that any marketer would salivate over. How about you?
What are you doing to go after this group? Traditional media sprinkled with social media is one way. I would welcome the opportunity to share my knowledge and expertise with you, so give me a call at 319.363.2061. Until next time.
